More and more companies are talking about their connections to the community. It’s an easy sell; you donate a little money or maybe send a few employees to a service opportunity and then call yourself a friend of the community. Don’t get us wrong, we think every little bit helps. But it’s not quite enough in our eyes.
In the building industry, we talk a lot about communities, but sometimes it’s difficult to see beyond the ones in which we’re building homes. The reality is that the true definition of community is an entire locality, including all of its inhabitants. Our goal is to make a positive impact any time we have the opportunity to do so, no matter where it arises.
The StyleCraft Baby Pool – and how it came to be
Settler’s Landing Pool is a staple in the community. A longtime summer gathering place for friends and families, the pool is practically a southside Richmond institution. With time, however, facilities weather and age. The fence around the Settler’s Landing baby pool was a prime example. Repairs wouldn’t be enough, the fence needed to be replaced, which would have been a costly project outside the scope of normal operations.
That’s when Marc Mitchell, our Controller, stepped in with an idea. He knew of a connection linking StyleCraft Homes to Settler’s Landing: the little girl in one of the TV spots we created last year is also on the pool’s swim team.
That was more than enough reason for us to reach out to the pool board and offer our services. A couple of meetings and discussions later, it was all set. We gladly made arrangements to construct a new, safer fence around the baby pool, and Settler’s Landing has generously dubbed it the StyleCraft Homes Baby Pool. We’re extremely proud of this partnership.
“A noticeable improvement”
Chris Beach, a Settler’s Landing board member, was eager to talk about the improvement to the pool as a whole, and not just to the baby pool area. “The old fence was just not that great to look at. It definitely detracted from the setting we work hard to maintain here. But the new fence has been such a noticeable improvement that everyone is talking about. We really love it, and we appreciate the fact that StyleCraft approached us in the first place.”
And so are we.