Meet Seth: Capturing StyleCraft Through His Lens

"Coming from self-employment, I really valued the team atmosphere that I saw upon joining the StyleCraft team. I enjoy getting to bounce ideas off our Marketing and Sales teams, engaging with our employees, homeowners, and trade partners, and ultimately having a hand in the branding of StyleCraft through the photo and video projects I work on."

MEET SETH

They say a picture is worth a thousand words, and when it comes to showcasing all that StyleCraft has to offer, photography and videos play a huge role in that. Enter: Seth McCollum, our Multimedia Designer.

In the world of new construction, there’s always something to see — and we don't want to miss any of it. In his role as Multimedia Designer, Seth pulls back the curtain to share updates on communities and homes as they’re being built. He films interviews with homeowners who are already Living Up beyond the finish line to document their experience. And, he helps us highlight the StyleCraft team with behind-the-scenes peeks into our processes.

Seth’s ability to capture our homes from every angle and at every step in the process helps homebuyers imagine Living Up in a StyleCraft home. Whether you’ve perused through all the beautiful photos of our Model Homes in our online gallery, watched a Homeowner Testimonial, or daydreamed about Living Up in one of our communities while enjoying drone footage — you have Seth to thank.

When Seth isn’t behind the lens, he’s enjoying all things baseball — from watching his favorite teams to instilling his love of the game to his two sons, who are both involved in little league and travel teams.

Learn more about what a “Day in the Life” looks like for the creative mind behind the camera.

DESCRIBE YOUR LIVE UP MOMENT — THE MOMENT YOU KNEW STYLECRAFT WAS RIGHT FOR YOU

I knew this job was for me when I read the job description and it listed everything that I was currently doing or wanted to do — relating to the filming, production, and distribution of video and photo content and multimedia-specific projects.

Coming from self-employment, I really valued the team atmosphere that I saw upon joining the StyleCraft team. I enjoy getting to bounce ideas off our Marketing and Sales teams, engaging with our employees, homeowners, and trade partners, and ultimately having a hand in the branding of StyleCraft through the photo and video projects I work on.

DESCRIBE YOUR TYPICAL DAY

You can find me travelling between our communities and Model Home, our Corporate Office, Design Studio, and everywhere in between. In my role, no two days are the same — one day, I could be out in one of our communities flying the drone so we can capture the construction progress. The next day, I could be interviewing one of our homeowners, taking photos of our Model Homes, or capturing training videos with our StyleCraft team. Outside of capturing all of the photo and video content for StyleCraft, I’m also responsible for the production and distribution — which means you can also find me editing all the content and uploading it to our photography and video platforms.

These days, a typical day may also include creating 3D models for our upcoming communities so our future homebuyers can get a picture of their future homes — both inside and outside. We’re excited for everyone to see our homes in this way, so be sure to stay tuned to our upcoming communities as we start sharing these sneak peeks!

YOU CAN NEVER SHOW UP AT STYLECRAFT WITHOUT...

A “team player” mentality. Always be willing to help out or lend a hand to those on your team, and those in different departments.

AND THE HIGHLIGHT IS...

What makes my job enjoyable is coming into work each day with a new opportunity to design creative solutions for our communities, homes, current and future homeowners, and our StyleCraft team.