Meet Jessica, StyleCraft Communities’ Cultivator

“I’m a nerd and like the setup of the Property Management software!”

Jessica is marking her eighth year at StyleCraft — a journey that took a right turn in September 2020. Having previously worked as Director of Corporate Services, she pivoted to head up the creation of StyleCraft Communities as the General Manager for Community Associations.

StyleCraft launched StyleCraft Communities to provide an excellent owners association experience for all homeowners while they are living in StyleCraft’s premier neighborhoods across Hanover, Henrico, Chesterfield, Goochland, and the City of Richmond. In this role, she brings her commitment to quality and new industry tools to implement and maintain a consistent community “look.”

When Jessica isn’t nurturing StyleCraft communities, she’s tending to her own garden with her fireman/farmer husband and 2 small children. And this isn’t one of those cute little backyard setups. One of the benefits of living on a farm is that she’s able to grow a sprawling, 1-acre garden. It’s a lot of work and a full-time hobby, but not to worry — the StyleCraft team is always willing to take home the fresh fruits (and veggies) of her labor. It’s a true farm-to-table experience at Jessica’s family farm, as her passion for cooking fits right in with the veritable farmer’s market right outside her front door.

DESCRIBE YOUR LIVE UP MOMENT — THE MOMENT YOU KNEW STYLECRAFT WAS RIGHT FOR YOU

“I’ve had multiple Live Up moments over my tenure — coordinating the administrative side of the St. Jude Dream Home Giveaways, experiencing the company’s focus on employee development and team building, and our commitment to Homeowners both during and after construction. I was thrilled when Richard, StyleCraft’s President, offered me the opportunity to build this exciting new chapter of our company. After talking to my husband, I realized that being afforded the opportunity to run a StyleCraft affiliate company is one that doesn’t come along every day.”

DESCRIBE YOUR TYPICAL DAY

“I work hand in hand with the Land Development Project Managers and take over as they complete each section of our new communities to create that StyleCraft ‘look’ (community entryway, grounds, streetscape, and amenities). I’m behind a desk and visiting my communities — each about 50% of the time. Once a community is developed and turned over to me for management, I have to be out and about, identifying and taking care of issues before homeowners notice them.

If a homeowner has questions about their community, I’m their main contact. Yes, this includes items anything from mailbox keys and trash cans to getting permission to install a hot tub or host a social event at the community clubhouse.

It’s exciting to serve the varying demands of our diverse customer base, from first time homebuyers to active adult buyers, and across a variety of products, from single-family detached homes, townhomes, condos and (teaser!) rental opportunities.”

YOU CAN NEVER SHOW UP AT STYLECRAFT WITHOUT…

“A good sense of humor and willingness to jump in if you see something that needs doing”

AND THE HIGHLIGHT IS…

“This is the first place I’ve worked that truly has work/life balance.”